Due to fast-paced changes technology has brought to music, there are more options available for musicians now than ever before. Understanding your goal and knowing how to get to the next step is pivotal to your success as a musician. Many artists are lost in the unending corridors of the internet.
However, there’s a way to increase your fame and get music to listeners. Work with a company to form a brand partnership. Brand partnerships weren’t always considered a great method to utilize. For some artists, listeners didn’t connect with the project. For other collaborations, fans considered the artist or project to be a sellout. As the music industry changed, more brands began using partnerships in creative methods to reach consumers. Now brand partnerships are celebrated in the music industry.
Many brands are beginning to understand the power of marketing through music. Music pulls from emotions and experiences for most people. For a lot of brands, readers don’t attach emotions to the ads and content they promote. Connecting with musicians gives companies the ability to build stronger brand messaging using their combined fan base. Some companies may form a brand partnership with an emerging artist as a marketing ploy or shock value. Others may form brand partnerships because they share a target audience.
Brand partnerships present bands with two major advantages. The first advantage bands gain is the exposure from the project. With access to a brand’s platform, bands are able to be in front of millions of potential listeners. Partnerships also are a great way to make money. Companies generally have budgets or greater access to funding. The increase in funds allows the artist to be more creative, produce new content, or make a profit.
New or emerging artists might find the prospect of looking for brand partnerships to be daunting, but they are worth it. Start by making a list of brands that you use or like. Think about the people that use the product or service, and then consider whether they could listen to your music. If you think there are similarities, make a note of it and contact the brand later. When you do begin communicating with brands, make sure you explain your thought process, benefits and the overall goal of the brand partnership. It’s important to reflect on the how fans will take the partnership. Signing a brand partnership that makes fans feel alienated or irrelevant will do major damage to the band’s reputation. It’s important to work with brands that would fairly represent your band. If you’re interested in knowing more details about brand partnerships in music, check out Next Big Sound. The company tracks and analyzes how music is used in the industry.
Brand partnerships can look differently depending on goals, consumers and budgets. Projects range from commercials, tours, product placement, exclusive content, gear or branded merchandise. In order for the partnership to be successful, the brand and band need to make sure their targets line up. When brands connect with musicians, they are investing in culture. Whether changing the narrative or creating a new one, brand partnerships provide access to
powerful marketing opportunities. These should be authentic, creative and entertaining. As a musician, establish relationships with companies in preparation for future possibilities. Brands and bands benefit immensely from brand partnerships.