How To Find the Right Manager

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Finding the right band manager is like finding a great partner: rewarding and worth the wait. Where do you begin your search?

The time to find a band manger comes when your group is so saturated with performances, travel and songwriting that booking venues and networking with executives is nearly impossible. How do you find the right manager for your music’s promotion? Here are some ideas:

Attract Them

Become the kind of act that a skilled manager is looking for. Sold-out local shows and a hearty social media following will bring established supervisors and dewy new music promoters to your shows without an invitation. Those looking to inaugurate themselves in the business will be eager to sign an act with so much local buzz that there is a line down the block for tickets. Acts with a poorly updated website or a meager social media following will be unlikely to entice the best.

Talk To Venue Owners

When looking for a great manager, talk to the owners of venues that you book frequently about managers of other acts who are professional and organized. It is also a good idea to see if the artists they work with play music similar to yours. Research the managers to see what their musicians have to say, contact them to provide introductory information such as demos and press clippings, and request and in-person meeting to see if the fit is right.

Find Out About Connections

Spending a percentage of your act’s hard-earned profit on a band manager should be an investment that pays off. Your manager should be able to contact some folks at record labels, venues and radio stations to get your tunes heard and your band’s sneakers on a stage.

Put Yourself in Your Customers’ Shoes

Do you trust your manager? Are you confident that any concerns will be handled in a timely and professional manner? Are you encouraged that he or she is enthusiastic about your music? Do you feel pushed when you are uncomfortable about something? Your experience with a manager’s style of music promotion is the same one that venue owners and record execs will have. Be sensitive to his or her tone, as your act’s integrity is represented by their character.

Music promotion can be as exciting as songwriting itself. Finding the right manager is as important as any other relationship: the right fit means smooth sailing from here on out!

 

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