Everything You Need to Know About Hiring a Music Publicist

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Everything You Need to Know About Hiring a Music Publicist

While you’re busy with creating music and marketing in your network, a music publicist has a much farther reach you can use to your advantage.

Promoting your music can sometimes be harder than creating the music itself. Working with a music publicist offers you the right kind exposure necessary to expand your fan base.

Whether you have been making music for years or you are an artist just beginning your career, connecting with your audience is an essential step. Social media has made it possible to reach people across the globe, but self-promotion can only go so far. A publicist, on the other hand, knows the ins and outs of the industry and has the potential to market you to the masses. Hiring the right team could bring you out of the shadows of obscurity and into the spotlight.

What is a music publicist?

Simply put, a publicist is someone who helps you maintain your public image. They also help you gain exposure faster than you could not achieve on your own. Promoting yourself and your music across social media platforms is a great first step, but a publicist can take it a step further. They are well versed in promotional campaigns through means like social and print media and can navigate through channels you might not even know existed. 

A publicist’s main purpose is to:

  • Get your name out to the public
  • Attract positive attention for you and your work
  • Help build your fan base

How could a music publicist benefit your career?

Music publicists have connections in the business that you do not. Writing a short bio about yourself is one thing, but landing an interview with a reporter is something else entirely. Music publicists know the right people and publications to contact to help broadcast your message. Whether it is an online blog or ink-on-paper magazine, a music publicist can put you in touch with journalists eager to write a story. Likewise, publicity teams and record labels work hand-in-hand with each other. If signing a contract is something you are interested in, a good music publicist might be able to get your foot in the door.

Music publicists are also extremely savvy when it comes to marketing strategies. Sharing your music within your circle is a fundamental first step. A music publicist has a farther reach, however, and knows how to market you and your work to the world appropriately. They know all of the behind the scenes steps you need to take in order to get you noticed. Together you can create a marketing plan that reflects your brand and style, reaching out to the audience on a much larger scale.

When should you hire a music publicist?

While there is no definite right or wrong time to hire a music publicist, there are a couple of points you should cover to ensure your career is ready for such a step:

  • Have shareable music like an album or EP
  • Play live shows in local bars or venues
  • Cement your social media presence
  • Allocate the necessary funds

Where do you find a music publicist? 

If you think you are ready to hire a music publicist, it can be a daunting task, especially if you do not know where to look. Start by asking your friends or any other artists you know that have used a music publicist in the past. If you cannot find a recommendation from your inner circle, a quick google search will show you plenty of PR firms to choose from. The most important thing to remember is to pick a music publicist with similar tastes in the type of music you are creating and someone you feel like you can build a solid relationship with. 

Ultimately, however, the best-case scenario is having a music publicist come to you. That means that your music and self-promotion are of a high enough caliber to get noticed by people in the industry. Receiving a pitch from a music publicist reveals that your personal marketing strategies paid off and that they believe you have a solid foundation to work with.

What should you expect from the hiring process?

While you are looking for a music publicist that shares your goals and will help promote you, a music publicist is looking to build a robust clientele list. If you believe you work is strong enough and that you have attainable goals, reach out to a specific person or team. It is best to write them a short email including:

  • The genre of music you play
  • Why you think you are a good fit 
  • Any self-promotion you have already done
  • A plan of where you see yourself in the coming months to years
  • A link to any online samples of your work

If all goes well and you find a music publicist who wants to work with you, you will need to work out any fees. Some people like to work on a project-by-project basis, while others prefer a monthly retainer. Depending on who you are working with and where you are located, a music publicist could charge anywhere from $1,000-$2,000 per month for $2,000-$10,000 per project.

What do music publicists expect from you?

One thing to remember however is that a music publicist is not a magician or a miracle worker. You still need to put in a good deal of effort into your campaign. That includes creating your music, setting attainable goals, and planning for your career in the future. A publicity team is simply one tool in your arsenal, there to help you further the development process you have already started.

It is not always easy to promote yourself and your music, regardless if you are an independent artist in the business for years or someone in the midst of beginning a career. Working with a publicity team offers you a chance to gain exposure outside of your immediate circle and market yourself to a larger group of people. If you are looking to expand your reach across print and social media platforms, hiring a music publicist might be the right choice to further your career. 

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