You’ve strummed your melodies hundreds of times, slated the venue, and ironed your best pair of frayed-but-not-tattered jeans. You are expecting a moderate crowd at your first ticketed event, and want to keep the snowball swelling. How can you use tap a live performance to build music promotion and future audiences? Here are some ideas:
- Create a Contagious Atmosphere
Familiar cover songs in your own tenderly acoustic or ferociously rhythmic style will invite folks who are unfamiliar with your sound into your musical envelope, as will inspirational stories or quotes they can relate to. While your warmth, humor and perspective will be disclosed through your songs, it is important to embody the brand your are selling through your personality and those of the other artists in your act. Fans will be more likely to attend future events if they remember a welcoming, entertaining vibe. And don’t underestimate the importance of drink or appetizer specials to make the public feel right at home!
- Be Humble
Spend time before and after your set mingling, socializing and finding things in common with audience members and potential groupies. It is this kind of personal connection that will make more traditional means for music promotion such as Facebook event groups, Evites or Youtube videos worth a click.
- Compile an Email List
If it is one of your first gigs, you will want to create a list for updating fans about upcoming shows, or sending out videos of recent ones. Have a friendly acquaintance solicit email addresses using an old-fashioned clipboard and pen, and send out a video link of the performance they attended within a couple of days. Fans will be interested in clicking if they know they may be able to see or hear themselves, and will get more familiar with some of your melodies in the process! You can also use your website to build an email list to send information and videos to fans who may not have been at your live performance and to update them on what you have coming next.
- Post Socially And Anecdotally
Did you have a funny exchange with a crowd member during the course of the night? A sing-along with your cover of “Better When I’m Dancin?’” Posting one-to-two-minute videos of entertaining moments on your social media pages, Youtube channel and website will make your music promotion much more clickable than streams of the entire performance, especially to people who aren’t familiar with your music.
5. Befriend Your Venue Owners
Maintaining a positive, respectful relationship with venue owners is key to booking future performances there. Be sure to praise the suitability of the playing space, as well as the cuisine, the staff, and any other elements that were conducive to your success.
- Pay It Forward
Attending other band’s shows, posting friend’s performances and advertising playing spaces by posting about specials or events there will help you in the future, as comrades will be more likely to give you free advertising by promoting your upcoming gigs. The unspoken advantage of giving to others is that it always gives back, and this is as true in music promotion as it is in everyday life!