A driving force to reach a new audience is the radio. Music promotion on the radio can grow your music to an entire new fan base, gain you brand partnerships and even get you in contact with labels to sign you.
Although there are numerous streaming sites that offer to get your songs on playlists, that only hits certain demographics or people who listen to the type of music in that playlist. With music promotion through the radio, you can hit all ages of people and gain fans you may have never thought would be listening to your music.
It may be daunting to reach out to radio stations with your music, but don’t fret. Grab a single you’ve worked hard on and know is perfect for radio.
Step One: Reach Out To Smaller Radio Stations
Start small, hit up college radio stations. Here you can start to learn how sell your music to stations and learn from how the experiences go. You will learn here how to pitch to commercial radio stations and start to gain a following.
Step Two: Sending Your Music Out
Here is where you start to find yourself in a sales position. You have to sell your music to the radio station and how do you sell your music?
- Make sure you reach out at least 4 weeks before you’d want to send out your music. Put together a list of the stations you want to target and their program directors.
- Send out your music. Make sure you have created digital press kit and then ask how they’d like that as well as your music to be sent. Should it be sent digitally? Attached? In the mail? This way you get a feel for what they want and not just your stuff thrown in the trash.
Step Three: Phone Calls
Follow up with phone calls. Don’t go unheard or let them forget about you. Ask if they’ve been able to listen and if they haven’t ask when a good time would be. If they have listened ask for feedback and when they’re going to add your music to the rotation.
Step Four: Hire A Radio Promotion Company
If there’s room for a budget then hiring a radio promotion company to help with the campaign will allow you to put less focus on everything.
Step Five: Royalties and Licensing for Airplay
Being in rotation for radio airplay can make sure that you get paid, make sure you are collection royalties from your songs.
Step Six: Connections
Music promotion through radio will allow you to connect with numerous people and grow you audience base, network and music connections which can help to boost your brand. This is something you definitely will not want to miss out on and another reason that music promotion through radio is a wonderful way to grow as a musician.