Youtube is set to launch their ad free service, Youtube Red, to the rest of the world in an attempt to challenge popular streaming services, specifically music streaming services.
As of now, Youtube Red is available in the US, Australia, New Zealand, Korea and Mexico, but Youtube says they plan to expand the service to, “‘a hundred’ more countries in 2018, and the UK is almost certain to be among them,”’ according to The Sun. Youtube Red has trailed pretty far behind other top services in terms of subscribers, so it’s unclear if it’s going to take off after this release but musicians should still keep close tabs on it’s progress and should highly consider getting their content on Youtube regardless of what happens
A quick overview of what Youtube Red has to offer.
The service has a number of attractive features: ad free video, uninterrupted music with the Youtube Music App and original/exclusive shows for paying members. Although it’s a small feature, one of the most appealing parts of this service is the ability to close ones Youtube app and continue to listen to a video or music. Users in America may pay $9.99 a month for the service but it is still absolutely free for people to upload music and videos to Youtube for, reportedly, 1 billion daily users to see.
What people don’t know is that along with the perks offered in the Youtube app, users can also use the Youtube Music app to listen to their music, create and save playlists with just audio or high and low quality. This is what musicians should be advocating.
What is their service like? After trying it for a week, I found it to be very user friendly with no bugs or crashes in the program. Although this is a very good music streaming service and is completely unparalleled by any other service, it’s just not as good as Spotify… yet. Youtube might be 13-years-old, but they still have a lot of work to do if their going to out match music streaming services like, Spotify and Apple Music. Youtube is owned by Google and there is reason to believe that they will go to great lengths to compete with the big guys, so it will be well worth putting content on there as soon as possible.
The importance of putting a video on Youtube and how to do it:
Youtube Red has a fighting chance to gain some momentum so it will be time well spent putting content up their site. These other countries that Youtube Red is reaching out to are undoubtedly hubs for musical discovery, but the UK is a hot spot in terms of the contemporary music scene. However, the obvious reason to start pushing Youtube content in light of this release is because there are simply more english speaking people there compared to the other countries Youtube Red is available in, this means more people to enjoy and find your music – over 66 million people and counting.
It’s so simple to put your music on Youtube. There’s no need for actual video footage in this scenario, unless that’s something you would really like to do – it can’t hurt. But in this instance, replacing video footage with just your album cover will suffice. And with the way Youtube Red and Youtube music is set up, the audience won’t watch the video itself. To make the video, find a basic video editor, ( Tech Radar made a list of the best free programs of 2018) lay down the audio and add in album cover. That’s it. And in a matter of minutes, the track in available to millions and millions of people at no additional cost.
Taking the time to put content on Youtube will be well worth the effort of making it and publicizing it. There are still plenty of people out there not using music streaming services. Granted, there are still people out there who buy CD’s but there are plenty of people who have no problem discovering music on Youtube. Yes, there are no royalties involved at first but they offer a highly advanced algorithm that could help surface your new music and help propel your work into the professional world.